Is it radio promotion? Digital Servicing Myths

At TEA We Do It Right – No Cows or Bull


One of the new tricks to confuse artists is “digital distribution” or “digital servicing”. This is a service where the following is supposed to happen. You pay a small fee to have your audio sent to radio stations, then the person at the station listens to your track, plays it, then the service then tells you who played it. The problem is, it’s very misleading.


First of all you have to understand the difference between “servicing” radio and “promoting” to radio. Promoting to radio means you have a diologue / conversation with the person at the radio station and this requires phone calls and emails…


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